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Confidential — Durham Strategic Analysis
QS Consultancy·Confidential — Durham Strategic Analysis

Durham Competitive Market Position

QS Subject Rankings Analysis Dashboard 2024–2025

A comprehensive intelligence report on Durham University's competitive positioning across 42 ranked subjects, benchmarked against 11 peer institutions using QS World University Rankings by Subject data.

Archaeology & Theology
Highest-Ranked Subjects
Both ranked #6 globally
42
Subjects Ranked Globally
QS Subject Rankings 2025
85.4
Avg. Citations per Paper
Across core subjects
-2.7 vs peer avg
71.4
Avg. Academic Reputation
Across core subjects
-3.5 vs peer avg
71.8
Avg. Employer Reputation
Across core subjects
-0.4 vs peer avg
6
Subjects in Top 50
Archaeology, Theology, Classics, Geography, Anthropology, Philosophy
Executive Summary

Durham Competitive Market Position

QS Subject Rankings Analysis 2024–2025 · 42 subjects · 11 peer institutions · 5 indicator pillars

Market Position Overview

Durham University occupies a distinctive but increasingly concentrated position in the 2025 QS Subject Rankings. With 42 ranked subjects, Durham maintains a moderately broad portfolio with exceptional strength in a narrow humanities core — Archaeology (#6), Theology (#6), Classics (#9), and Geography (#11) represent genuine world-class positioning. However, this analysis reveals that Durham's competitive strength is narrowing: 13 of 21 trackable subjects declined in 2025, with the most significant erosion in STEM subjects (Physics -19, Chemistry -25, Natural Sciences -19). Durham's overall position is defined by a humanities fortress with crumbling STEM flanks.

Competitive Positioning

Durham sits in a challenging competitive tier — above Exeter (#21.2 Academic Rep) and St Andrews (#23.9) on reputation measures, but below the Manchester-KCL-Edinburgh-Bristol cluster that achieves 40-74 on Academic Reputation versus Durham's 35.4. The head-to-head analysis reveals Durham loses to KCL in virtually every shared subject except Archaeology, and trails Warwick decisively in professional subjects (Business: Durham #121 vs. Warwick #22; Economics: Durham #130 vs. Warwick #49). Durham's Employer Reputation (28.1) significantly lags Warwick (47.3), reflecting weaker industry connectivity. Within its peer group, Durham's strength is confined to Archaeology, Geography, and Theology — a narrower competitive advantage base than its brand positioning suggests.

Strategic Imperatives

Durham faces three interconnected strategic challenges. First, STEM stabilisation: Physics (69→88), Chemistry (150→175), and Natural Sciences (92→111) are all declining rapidly, threatening Durham's claim to be a comprehensive university. Physics is the most recoverable — at #69 in 2024, targeted investment could restore it to a credible position. Second, reputation investment: at 35.4 Academic and 28.1 Employer Reputation, Durham faces a structural rankings ceiling that constrains even well-performing subjects. Closing the gap to Bristol (40.5/32.1) and approaching Warwick (37.3/47.3) on Employer Reputation should be the measurable target. Third, portfolio strategy: Durham must decide whether subjects ranked 150+ (Chemistry #175, Medicine #401-450, Computer Science #251-300) serve or damage its brand. Strategic withdrawal from deeply uncompetitive subjects, combined with concentrated investment in recoverable At Risk subjects and Rising Stars, would sharpen Durham's market positioning and concentrate resources where competitive advantage is achievable.

Five Strategic Priorities

Recommended Actions for Durham's Leadership

1

Defend and amplify the Crown Jewels (Archaeology, Theology, Geography, Classics) through targeted global academic communications campaigns, positioning Durham as the world's leading humanities-specialist collegiate university.

2

Stabilise Physics (#88, ↓19) as the highest-priority At Risk subject — its recovery from #69 is achievable with targeted research investment and international collaboration partnerships.

3

Invest in International Research Network (IRN) improvement across all subjects: Durham's 58.9 IRN score versus the peer group average of 68.7 represents the most structurally actionable gap in the QS methodology.

4

Develop an Employer Reputation campaign focused on Durham's collegiate graduate outcomes, targeting the gap between Durham (28.1) and Warwick (47.3) through systematic employer engagement in key global markets.

5

Conduct a strategic portfolio review of Challenge Areas and deeply uncompetitive subjects (Medicine #401-450, Computer Science #251-300, Biological Sciences #401-450) to determine whether continued QS listing serves Durham's brand or dilutes it.

Strategic Roadmap

Implementation Timeline

Immediate0–12 months

Launch targeted academic reputation campaigns for Crown Jewel subjects (Archaeology, Theology, Geography, Classics) in key global markets. Initiate Physics department review to identify recovery pathway from #88 to top-50. Commission IRN gap analysis to identify highest-impact international research partnership opportunities.

Medium-Term1–3 years

Establish 5 new international research partnerships per year across At Risk subjects. Develop employer engagement programme targeting Durham's Employer Reputation gap versus Warwick. Review and potentially withdraw from QS listing in subjects ranked 300+ where competitive recovery is not achievable within 3 years.

Long-Term3–7 years

Target Bristol (40.5 Academic Rep) as the 5-year Academic Reputation benchmark. Develop Durham's collegiate identity as a global differentiator in humanities, positioning it as the world's leading collegiate humanities university. Build employer relationship infrastructure to close the Warwick Employer Reputation gap (47.3 vs Durham 28.1).

Monitoring KPIsOngoing

Annual QS Subject Rankings positions for all 42 subjects. IRN scores across all ranked subjects (target: reach peer group average of 68.7 within 3 years). Academic Reputation score trajectory (target: reach Bristol 40.5 within 5 years). Employer Reputation score trajectory (target: reach Warwick 47.3 within 7 years). Number of subjects in Crown Jewels quadrant (target: maintain 4, grow to 6 by 2030).

01
Visual 01

Peer Rank Comparison Heatmap

Durham vs. 11 strategic peers · QS Subject Rankings 2025 · Colour-coded by rank band

#1–5
#6–10
#11–20
#21–50
#51–100
#101–150
151+
NR
SubjectDurhamEdinburghBristolManchesterBirminghamLeedsWarwickKCLUCLSt AndrewsExeterNottingham
Archaeology642101-150NR151-200NRNRNR51313NR
Theology610NR39NRNRNRNRNR5NR29
Classics91451-150NRNRNRNR5NR325NR
Geography1121271851-10023NRNR7222851-100
Anthropology29NR101-170NRNRNRNRNR544NRNR
Philosophy312251-100101-150151-20041NR108NRNR101-150
English Language & Lit33761182936281117221393
History362051-1003851-100NR421113233635
Arts & Humanities4315886472NR48271220NRNR
Sports Science51-100NR21NR826NRNRNRNR23NR
Law57196532101-15051-100431514NR3941
Modern Languages6620795296NRNRNRNRNRNRNR
Politics72157541101-15051-100251616424443
Accounting & Finance76NR101-15045799422NRNR43NR51-100
Education79141624703740121NR2144
Psychology8427744388123452210354368
Physics & Astronomy884514842136147NR241537NRNR
Sociology893042177653374329NRNR51-100
Natural Sciences111188158140NRNR26833NRNR
Earth & Marine Sciences51-1003632NR101-15020NRNRNRNRNRNR
Geology51-1003343NR101-15015NRNRNRNRNRNR
Geophysics51-1003338NR101-15014NRNRNRNRNRNR
Development Studies101-15051-100101-1501151-10022NRNR7NRNR101-150
Social Policy101-150NR33NR51-100NRNR14NRNRNR25
Business & Management121121201-25045143102223714NRNR131
Economics130831646211816849NRNRNRNR96
Chemistry175649622104125NR212042NR92
Computer Science251-3003913458174129275010NR41NR
Marketing51-100NRNRNR51-100NR15NRNRNRNRNR
Agriculture201-250NR151-200NRNRNRNRNRNRNRNR8
Biological Sciences401-450271036414588NR3318NRNRNR
Engineering & Technology3413811641119NR48NR39NRNR49
Environmental Sciences251-30037102NR132NRNRNR27NRNRNR
Electrical Engineering301-350NR151-200NR138117NRNR49NRNRNR
Life Sciences & Medicine501-55021565259NRNR3611NRNRNR
Mathematics201-250329342151-20015927361124NR44
Materials Science251-300NR1383966NRNRNRNRNRNR21
Mechanical Engineering351-40094662982104NRNRNRNRNR63
Medicine401-4502059336796NR38NRNR96
Statistics201-250NR51-100NR251-275NR27NRNRNRNRNR
Linguistics251-3007NRNR3742NRNR12NRNRNR
Performing ArtsNRNR101-1501451-100NR14NRNRNR20NR
02
Visual 02

Indicator Profile

Durham's QS indicator scores across core subjects · Sorted by rank · Progress bars show relative score (0–100)

SubjectRankAcademic RepEmployer RepCitations/PaperH-IndexIRN
Archaeology#6
91.9
72.1
86.1
89.4
Theology#6
94.0
68.4
86.7
77.6
Classics#9
89.1
76.1
Geography#11
87.1
82.3
94.6
89.3
Anthropology#29
85.4
72.7
90.6
91.9
Philosophy#31
75.7
83.6
83.0
77.8
English Language#33
79.1
75.3
79.9
History#36
75.8
82.0
90.5
83.0
Arts & Humanities#43
85.5
64.7
80.6
81.8
63.6
Physics#88
70.1
70.7
92.8
79.5
68.7
Law#57
73.0
70.5
81.2
86.8
Psychology#84
73.5
69.7
87.2
77.2
44.7
Economics#130
62.7
70.4
82.8
75.7
Business#121
66.0
68.0
78.5
93.0
Sociology#89
70.2
70.3
87.8
86.0
Avg Academic Rep
78.6
▲ 3.7 vs peer
Avg Employer Rep
73.1
▲ 0.9 vs peer
Avg Citations/Paper
85.9
▼ 2.2 vs peer
Avg H-Index
83.8
▲ 1.3 vs peer
Avg IRN
59.0
▼ 9.7 vs peer
03
Visual 03

Peer Average Indicator Comparison

Durham vs. Edinburgh, Bristol, Manchester & peer group average · 5 QS indicator pillars

Academic RepEmployer RepCitations/PaperH-IndexIRN0255075100
  • Durham
  • Peer Avg
  • Edinburgh
  • Bristol
  • Manchester
Academic Rep
71.4
▼ 3.5
vs peer avg 74.9
Employer Rep
71.8
▼ 0.4
vs peer avg 72.2
Citations/Paper
85.4
▼ 2.7
vs peer avg 88.1
H-Index
82.2
▼ 0.3
vs peer avg 82.5
IRN
58.9
▼ 9.8
vs peer avg 68.7
04
Visual 04

Rank Trajectory 2024 → 2025

Prior year rank vs. current year rank per subject · Green = rising, Red = declining, Grey = stable

6Rising ▲
11Declining ▼
4Stable ●
Archaeology
56
↓1
Theology
76
↑1
Classics
69
↓3
Geography
1611
↑5
Anthropology
2829
↓1
Philosophy
2931
↓2
English Language
2933
↓4
History
4236
↑6
Arts & Humanities
4243
↓1
Law
4857
↓9
Modern Languages
5966
↓7
Politics
8572
Declined
Accounting
8476
↑8
Education
6579
↓14
Psychology
7484
↓10
Physics
6988
↓19
Sociology
12589
↑10+
Natural Sciences
92111
↓19
Business
118121
↓3
Economics
175130
↑20+
Chemistry
150175
↓25
Scale: #1
#200
05
Visual 05

Head-to-Head Comparison

Durham vs. St Andrews, Exeter, Warwick, Bristol, Edinburgh & KCL · ★ = best rank in row

Durham3 ★
St Andrews2 ★
Exeter0 ★
Warwick2 ★
Bristol0 ★
Edinburgh1 ★
KCL5 ★
SubjectDurhamSt AndrewsExeterWarwickBristolEdinburghKCL
Archaeology61313NR101-15042NR
Theology65NRNRNR10NR
Classics9325NR51-150145
Geography112228NR2721NR
Anthropology2944NRNR101-170NRNR
Philosophy31NRNRNR51-1002210
English Language3322132861711
History3623364251-1002011
Law57NR3943651915
Psychology84354345742722
Physics8837NRNR1484524
Economics130NRNR4916483NR
Business121NRNR22201-25012137
06
Visual 06

Reputation Positioning Map

Academic Reputation vs. Employer Reputation · One dot per institution · ◆ = Durham · Dashed lines = peer group averages

03060110Academic Reputation →03060110Employer Reputation →Peer Avg AR: 49.6Peer Avg ER: 40.7DurhamOxfordCambridgeUCLEdinburghKCLBristolWarwickLeedsBirminghamExeterManchesterSt Andrews
InstitutionAcademic RepEmployer RepGap (AR−ER)Position Tier
Durham35.428.1+7.3Mid-Tier
Oxford1001000.0Elite
Cambridge1001000.0Elite
UCL96.474.4+22.0Elite
Edinburgh74.352.3+22.0Strong
KCL69.548.1+21.4Strong
Bristol40.532.1+8.4Mid-Tier
Warwick37.347.3-10.0Mid-Tier
Leeds31.227.6+3.6Developing
Birmingham33.928.3+5.6Developing
Exeter21.219.2+2.0Developing
Manchester67.662.7+4.9Strong
St Andrews23.915.3+8.6Developing
07
Visual 07

Specialist Advantage

Durham's top 10 subjects vs. best peer and peer group average · Advantage classification

Archaeology

★ Durham leads in this subject
Durham #6·Best peer: Cambridge #3·Peer avg: #32
DOMINANT+26 vs Avg
Scale: #1–50

Theology

★ Durham leads in this subject
Durham #6·Best peer: Oxford #3·Peer avg: #8
STRONG+2 vs Best
Scale: #1–50

Classics

Durham #9·Best peer: Oxford #1·Peer avg: #12
COMPETITIVE+3 vs Avg
Scale: #1–50

Geography

★ Durham leads in this subject
Durham #11·Best peer: Oxford #3·Peer avg: #24
DOMINANT+13 vs Avg
Scale: #1–50

Anthropology

Durham #29·Best peer: Cambridge #4·Peer avg: #39
COMPETITIVE+10 vs Avg
Scale: #1–50

Philosophy

Durham #31·Best peer: Oxford #2·Peer avg: #22
TRAILING-9 vs Avg
Scale: #1–50

English Language

Durham #33·Best peer: Oxford #3·Peer avg: #22
TRAILING-11 vs Avg
Scale: #1–50

History

Durham #36·Best peer: Cambridge #1·Peer avg: #25
TRAILING-11 vs Avg
Scale: #1–50

Earth Sciences

Durham #38·Best peer: Oxford #2·Peer avg: #34
COMPETITIVE-4 vs Avg
Scale: #1–50

Arts & Humanities

Durham #43·Best peer: Oxford #1·Peer avg: #15
TRAILING-28 vs Avg
Scale: #1–50
08
Visual 08

Strategic Positioning Matrix

Crown Jewels · At Risk · Rising Stars · Challenge Areas — Durham's 42 ranked subjects classified

👑

Crown Jewels

4
Archaeology#6↓1 (Stable)

World-class position; dominant vs. all peers; heritage strength

Theology#6↑1

Elite position improving; only behind Oxford (#3); brand cornerstone

Geography#11↑5

Strongest improver in top subjects; dominant peer advantage (+13 vs. avg)

Classics#9↓3

Elite but slipping; monitor Oxford (#1), Cambridge (#2) gap

⚠️

At Risk

6
Physics#88↓19

Most alarming decline; was credible at #69; now uncompetitive for STEM brand

Education#79↓14

Significant erosion; was competitive at #65; losing ground to Russell Group peers

English Language#33↓4

Core humanities subject slipping; trails peer average; brand-critical subject

Natural Sciences#111↓19

Large decline mirrors Physics; STEM portfolio eroding systematically

Psychology#84↓10

Falling further behind; Edinburgh (#27), KCL (#22) now far ahead

Chemistry#175↓25

Steepest decline in portfolio; now deeply uncompetitive

🚀

Rising Stars

4
History#36↑6

Strong recovery from #42; closing gap on peer average; humanities reinforcement

Accounting#76↑8

Best professional subject improvement; still below aspirational benchmarks

Economics#130↑20+

Largest climb; entered top 130 from 151-200; still trailing Warwick (#49)

Sociology#89↑10+

Entered top 89 from 101-150; emerging social science presence

🎯

Challenge Areas

6
Business#121↓3

Significantly trails Warwick (#22), KCL (#37); weak for professional brand

Modern Languages#66↓7

Declining in a traditional humanities area; Edinburgh (#15) far ahead

Law#57↓9

Significant decline from #48; KCL (#15), Edinburgh (#19) dominate tier

Politics#72Declined

Fell from 51-100 band; Edinburgh (#20), Warwick (#32) competitive gaps widening

Environmental Sciences#251-300

Stagnant; limited peer differentiation in this niche

Medicine#401-450

Deeply uncompetitive; may not justify QS listing at this rank level

09
METHODOLOGY

QS Subject Ranking Methodology

Indicator Weightings by Subject · Understanding What Drives Each Rank · QS 2025

Why the Methodology is Central to Campaign Strategy

The QS Subject Rankings use a different set of indicator weightings for each subject — meaning the same campaign activity will have very different impacts depending on which subject it targets. Understanding the methodology is therefore the foundation of any effective reputation campaign: it tells you exactly which activities will move the needle, and by how much.

For example, a campaign targeting academic scholars will have a 70% impact in Archaeology (where Academic Reputation carries 70% of the score) but only a 40% impact in Economics (where it carries 40%). Conversely, an employer engagement campaign will have a 30% impact in Law, Politics, and Business — but only 5–10% in Philosophy and Sociology.

The Reputation Dominance Fact

Highest Rep WeightingArchaeology / Theology: 80%
Lowest Rep WeightingEconomics: 60%
Average Rep Weighting~75% across Durham subjects

On average, 75% of each subject's QS score is determined by reputation surveys alone — making reputation campaigns the single most impactful investment Durham can make.

Arts & Humanities

0%25%50%75%100%ArchaeologyArchitectureArt & DesignClassicsEnglish Lang & LitHistoryHistory of ArtLinguisticsModern LanguagesMusicPerforming ArtsPhilosophyTheology
  • Academic Reputation
  • Employer Reputation
  • Citations per Paper
  • H-Index
  • irn

Engineering & Technology

0%25%50%75%100%Computer ScienceData Science & AIEngineering -ChemicalEngineering - CivilEngineering -ElectricalEngineering -MechanicalEngineering -MineralEngineering -Petroleum
  • Academic Reputation
  • Employer Reputation
  • Citations per Paper
  • H-Index
  • International Research Network

Life Sciences & Medicine

0%25%50%75%100%Agriculture &ForestryAnatomy &PhysiologyBiological SciencesDentistryMedicineNursingPharmacyPsychologyVeterinary Science
  • Academic Reputation
  • Employer Reputation
  • Citations per Paper
  • H-Index
  • International Research Network

Natural Sciences

0%25%50%75%100%ChemistryEarth & MarineSciencesEnvironmentalSciencesGeographyGeologyGeophysicsMaterials ScienceMathematicsPhysics &Astronomy
  • Academic Reputation
  • Employer Reputation
  • Citations per Paper
  • H-Index
  • International Research Network

Social Sciences & Management

0%25%50%75%100%Accounting &FinanceAnthropologyBusiness &ManagementCommunication &MediaDevelopmentStudiesEconomicsEducationHospitality & LeisureLawLibrary & Info MgmtMarketingPoliticsSocial Policy &AdminSociologySports-relatedSubjectsStatistics & Op.Research
  • Academic Reputation
  • Employer Reputation
  • Citations per Paper
  • H-Index
  • irn

QS World University Rankings by Subject 2025 · Durham University Strategic Analysis

Prepared by QS Consultancy · February 2026 · Confidential